The Promotional Strategies of Smart and Globe Essay Example for Free

The Promotional Strategies of Smart and Globe Essay Starting from telegraphic and telephonic systems in the19th Century, the field of telephonic communication has now Expanded to make use of advanced technologies like GSM, CDMA and WLL to the great 3G Technology in mobile phones. Day by day, both the Public Players and the Private Players are Putting in their resources and efforts to improve the Telecommunication technology so as to give the maximum to Their customers. In business, it is important to use various and innovative promotional strategies to expand the demand of your product and to earn more consumers. It is one of the main things a business or a company must do to keep on working. There are 3 different ways to promote a product: to show information to consumers as well as others; to increase the demand; and change the product. Any use of those three is called the promotional strategy. Considering that competition in the business field is continuously growing, implementing efficient strategies through promoting products are indeed significant for all operators in any industry. Background of the Study Over the years since cellphones were widely used, various networking companies have succeeded in promoting their products to their subscribers. But up to this moment, only two networking companies have truly taken the top-spot of the networks – Smart and Globe Telecom – two of the most widely used networks today. The two networking companies have been using different strategies to promote their products, such as SIM cards for cellphones and Wireless Internet connectors for computers or laptops. SMART Telecommunications, being the largest mobile operator in the Philippines, is also the Internet service subsidiary of the  Philippine Long Distance Telephone Company  (PLDT) for over 45 million cellular subscribers (Smart Comm. 2010). Smart Communications, Inc. is the Philippines’ leading wireless services provider with 34. 2 million subscribers on its GSM network (Smart Comm. , 2008). Of its total subscriber base, 20. 9 million subscribers are served under the brands Smart Buddy, Smart Gold and Smart Infinity and another 13. 3 million subscribers are served through its subsidiary, Pilipino Telephone Corp. , under the brand Talk ‘N Text. SMART has built a reputation for innovation, having introduced world-first wireless data services, including mobile commerce services such as Smart Money, Smart Load and Smart Padala. SMART also offers a 3G service, Smart 3G. These actually help SMART attain a very versatile service for its subscribers. (www. smart. com. ph) On the other hand, Globe Telecom provides mobile, fixed line, and broadband Internet services. It is the second largest mobile operator in the Philippines, with 27 million customers second only to SMART and PLDT. It also provides various services like SIM networks and Wireless Internet connectors. The most effective way to attract and retain the value- conscious Philippine mobile customer was to spur action through time-limited marketing promotions† (Globe Telecom, 2009) Globe Telecom will start to offer 3G mobile services during Q2 2006. The operator will provide its next-generation services free of charge as part of a promotional campaign in select cities . As mobile growth continues at a steady pace in the Philippines there were 36mn subscribers at the end of 2005, representing penetration of about 43% we expect 3G services to be a key source of growth in the industry. With BMI forecasting mobile penetration rates to exceed 70% in 2009, there will be little room for further subscriber growth. Globe Telecom also recognized that the most effective way to attract and retain the value-conscious Philippine mobile customer was to spur action through time-limited marketing promotions. (www. telecomsinsight. com) They attained more production through time valuing and speed production, because they believe that being quick brings in more services! In such an environment, success comes to the fast, nimble and intelligent—de? ed by the ability to target market opportunities with tactical campaigns, monitor their effectiveness and ? ne tune them in short order. That’s exactly how Globe Telecom—the number two provider in the Philippines, with 27 million customers—is approaching the competitive challenge. Globe speci? cally recognized that the most effective way to attract and retain the value-conscious Philippine mobile customer was to spur action through time-limited marketing promotions—for example, reload HSDPA service with PHP30 and also get 24 hours unlimited SMS product. Call it opportunistic marketing in the extreme. (http://www-05. ibm. om/innovations) The main objective of this research is to assess the different promotional strategies of SMART and Globe Telecom Networks in the Philippines. The reasons that pushed the researchers to write about this topic is because one of the most widely used technologies today involve the use of networking, and the main providers of such networking use different promotional strategies to beat the competition. The researchers will provide adequate information about the processes and procedures of the networking companies and also the different perceptions of the respondents the researchers are going to interview. Objectives of the Study The research entitled â€Å"The Promotional Strategies of Smart and Globe as Perceived by the Selected Mass Comm Students of New Era University† has the following objectives: 1. What are the promotional strategies of Smart and Globe? 2. What benefits do respondents enjoy out of these promotional strategies? 3. How does Smart and Globe execute these promotional strategies? 4. What problems are experienced by the respondents on these promotional strategies? 5. What solutions are rewarded to help respondents when it comes to the problems on promotional strategies? Scope and Limitations The research titled â€Å"The Promotional Strategies of Smart and Globe as Perceived by the Selected Mass Comm Students of New Era University† includes the information of the respondents’ perceptions according to the survey that will be given, and also the information from the references used. The research will only limit its survey to 50 selected First Year Mass Comm Students of New Era University. Also, The Researchers did not include any other network companies besides Smart Comm. and Globe Telecomm. Significance of the Study The research entitled â€Å"The Promotional Strategies of Smart and Globe As Perceived by the Selected Mass Comm Students of New Era University† will be beneficial to the following: The students, or the teenagers, who are usually the most extensive users or subscribers of the said networks. Based on how they are the one that is easy to convince on the promos of Text or Call promos of the network companies. The general readers, who will get to know the promotional techniques of Globe and Smart. Especially on the marketing management of the telecom company to find out how they can improve more their innovative strategy on promoting or making promos on telecommunication industry. The network company of Smart and Globe Telecom, who will understand and observe in this study the convenience of the text/call promos they promote to their subscribers and on their preparedness on how they approach to the competition. Definition of Terms The definition of these terms will help the readers to better understand this research paper. a. Promotion is one of the four elements of  marketing mix  (product, price, promotion, and place). . Cellphones   is a device that can make and receive  telephone calls  over a  radio link  whilst moving around a wide geographic area. c. Strategy a word of  military  origin that refers to a  plan  of action designed to achieve a particular  goal. d. Innovative is the creation of better or more effective  products,  processes,à ‚  services,  technologies, or  ideas  that are accepted by  markets,governments, and  society. e. Network A  directory  of people maintained for their advancement f. Consumers someone who trades  money  for  goods  as an individual. g. Subscriber a person who  subscribes  to a  publication  or a  service h. SIM card a small,  removable  card  smaller than a  credit card  which stores  mobile phone  data  such as  contact  names  and  numbers,  SMSs  and  security  information i. Company An  entity  that  manufactures  or  sells  products  (also known as  goods), or provides  services  as a  commercial  venture; a corporation j. Fixed Line A  fixed  telephone  communications  cable. k. Operator A  telecommunications  facilitator  whose job is to establish temporary network connections. l. Subsidiary A  company  owned by the  parent company  or  holding company.

John Steinbecks Of Mice and Men :: Essays Papers

Of Mice and Men In the novel Of Mice and Men by John Steinbeck, there was a character by the name of Lennie, a mentally challenged man. Lennie who had the mind of a three-year-old and the body of a giant was a sweet, outgoing guy. Although Lennie never remembered anything, he always remembered the words of his father figure George’s words. One of Lennies most passionate qualities was his love for animals; the way he cared for the touch of soft things made that love even stronger. In Lennie there was a special, passionate, and forgetful man. Lennie, whose brain didn’t develop properly often acted like a small child, yet had the strength of 10 men put together. These characteristics were presented to us by the way he would always ask questions and run around like a young rambunctious kid, although he had the power to kill animals by simply petting them. Lennie was childlike by the way he portrayed his emotion, like running away and crying when yelled at. Even though Lennie never meant any harm to anyone he had more power than he knew what to do with, when trying to stop the wife from screaming, he snapped her neck without even knowing it. In conclusion Lennie was a strong powerful man, even if at heart he was a simple child. The passion Lennie often showed was that of his love of soft things. Lennie couldn’t resist petting and stroking the smooth, lovely beings. Lennie when trying to explain his desire for nice surfaces, to prove he wasn’t crazy said to the wife â€Å" No I ain’t,† â€Å" George says I ain’t. I like to pet nice things with my fingers, sof’ things.† This was 1 of many statements Lennie used to describe this passion. So after al, Lennie who may have often hurt animals and people, never meant for it to happen, it was just his way of trying to show his true love for the species. Although time and time again Lennie was told things, that for any other man would be simple to remember, Lennie constantly forgot. â€Å"I forgot,† Lennie said softly. â€Å"I tried not to forget. Honest to god I did, George.† This was a close resemble to the constant reply heard most from Lennie. Although there was one thing Lennie always remembered and that was the stories and answers that came from George. John Steinbeck's Of Mice and Men :: Essays Papers Of Mice and Men In the novel Of Mice and Men by John Steinbeck, there was a character by the name of Lennie, a mentally challenged man. Lennie who had the mind of a three-year-old and the body of a giant was a sweet, outgoing guy. Although Lennie never remembered anything, he always remembered the words of his father figure George’s words. One of Lennies most passionate qualities was his love for animals; the way he cared for the touch of soft things made that love even stronger. In Lennie there was a special, passionate, and forgetful man. Lennie, whose brain didn’t develop properly often acted like a small child, yet had the strength of 10 men put together. These characteristics were presented to us by the way he would always ask questions and run around like a young rambunctious kid, although he had the power to kill animals by simply petting them. Lennie was childlike by the way he portrayed his emotion, like running away and crying when yelled at. Even though Lennie never meant any harm to anyone he had more power than he knew what to do with, when trying to stop the wife from screaming, he snapped her neck without even knowing it. In conclusion Lennie was a strong powerful man, even if at heart he was a simple child. The passion Lennie often showed was that of his love of soft things. Lennie couldn’t resist petting and stroking the smooth, lovely beings. Lennie when trying to explain his desire for nice surfaces, to prove he wasn’t crazy said to the wife â€Å" No I ain’t,† â€Å" George says I ain’t. I like to pet nice things with my fingers, sof’ things.† This was 1 of many statements Lennie used to describe this passion. So after al, Lennie who may have often hurt animals and people, never meant for it to happen, it was just his way of trying to show his true love for the species. Although time and time again Lennie was told things, that for any other man would be simple to remember, Lennie constantly forgot. â€Å"I forgot,† Lennie said softly. â€Å"I tried not to forget. Honest to god I did, George.† This was a close resemble to the constant reply heard most from Lennie. Although there was one thing Lennie always remembered and that was the stories and answers that came from George.

Human Resource as Most Important Essay

The importance of human resource (HR) can be explained through the analogy of a motorcycle. A motorcycle can’t run on its own without the function of its many parts. It needs to be serviced regularly, the parts oiled and sometimes, talking to it, helps in running of your motorbike. Trust me (I myself, own a Vespa). Ignorance of its squeaky brake pads, almost thread less rear tyres could hamper the motorbike’s performance on the road or worst; the death of its rider! These same principles apply for a company. An organization cannot unction without its employees as they are essentially its driving force. Patty (2010: 15) described employees as the ones that make decisions, negotiate and execute plans. An organization exists to deliver value for people, either as a single person or whole fully as a team (Mayo, 2001). As stated by Lawler (2003: 17), some organization’s market worth is in its intangible assets, such as its reputation, brand and human capital, are extremely vulnerable to sudden death spirals. These intangible assets wouldn’t exist if not for good performing employees. A company offering bike towing services wouldn’t be reputable anymore if its mployees start to not achieve its target of 30 minutes arriving at scene upon despatched. Alternatively, a cosmetic shop selling facial products when their sales assistant themselves do not have good facial complexions. As Mayo (2001: 26) states, â€Å"everything depends on people; their capability, motivation, creativity, passion and leadership. People manage the tangible assets, and they also maintain and grow the intangible ones. † Humans possesses unique feelings and emotions and when they are correctly identified and managed with the correct strategy, an organization is able to seamlessly attain its target without much problems. As Kant (1781) mentions, â€Å"Treat people as ends unto themselves rather than as means to an end. † Armstrong (2009: 14) then elaborates, ‘productivity is directly related to job satisfaction and the output will be high if they like their co-workers and are given pleasant supervision. ’ Employees share their personal human capital with their company as they believe they will be getting something in return. As a result, an employee in an organization becomes both the stakeholder and shareholder (Mayo, 2001). Employees are merely lending their personal human capital to their company and may switch so if they are not being treated right. Meanwhile, other assets of an organization do not have an emotional element attached to them. This refers to state-of-the-art technology that manufactures excellent, ‘clean’ products for mass selling. Companies such as Apple, Sony and Philips are all well renowned for their IT products. Big touch screen tablet computers. Bigger ‘LED’ Television screen and the list go on. However, it is by the use of the human resource that we are able to come out with such ideas and thinking on how our future daily products are to be like. Machines can never be exact substitutes for humans. It is the action of our own mindless workers in those factories hat we can control the technology to be turned on or off for exact made-to-order production figures. Those same workers will be the one to diagnose and repair the machines once they break down. The same applies to the rest of the assets. The organization’s financials, materials, and methodology couldn’t be derived without the help of the human resource. It is only through people that these factors could be idealised and generated. Stewart (2005: 3) defined intellectual capital as: ‘Intellectual material –knowledge, information, intellectual property, experience – that can be put to use to create wealth. An organization may start with zero capital but with honest, experienced and resourceful employees, their company might still be successful in the end. As highlighted, no other asset is as important as human resource in any organization. An organization needs the directives of its own staff as nothing else will drive the company forward. Employee actions are the mirror image of their organization. A good responsible, reputable and polite bike technician will give customer the same impression of the company. Good impressions will drive up the company’s monthly sales target. A bad reputation will lowly dwindle down sales targets and force customer to look for other better workshops. However, most companies think of fast super fast and easy methods of cutting down costs in times of crisis by letting go of their employees. It would only be common sense to cut down on your own staff as you’re now dealing with technologies and machines for your business but we are wrong. This perspective is also being supported by various accounting principles. Mayo (2001: 4) states that ‘They are much more likely to see the company being driven by efficiency and by minimizing costs. ’ This is largely due to the fact that human resource costs re easier to monitor, while the intangible values that they generate is not. So, human resources alone will not entail in good endings. It has to be nurtured properly from the start by a good human resource management (HRM). Only with good HRM will the company be recruiting the best talent for the job. With the proper strategy and fit in line, these ‘people’s managers’ will be the change agents for their employees and only then will their approach be fruitful. As stated by Armstrong (2009: 15), ‘the overall purpose of human resource management is to ensure the organization is able to achieve success through people’. As you can see, human resources are the most important asset in the organization. They are the one that drive the organization forward in making a significant contribution to their company’s success. The rest of the assets stated above are in pale comparison to human resource. However, only with a good HRM will the organization prosper. Given the proper infrastructure, high investment and even huge manpower but without a proper HRM, there is no way that organization could run successfully. Thus, human resource is the most important factor in determining the success and failure of any organization.

What Do Young Chinese Women Think About Pornography

4) Research Findings: In total, eight semi-structured individual interviews are conducted with young Chinese women aged between 22 to 27 years old, with a mean age of 23.9 years. Almost all the women participants are postgraduate students who are studying in University of Leicester, except one women participant who is studying in University of Kent and one women participant who is found to be a worker in London. In order to explore similarities and differences between young Chinese female consumers and non-consumers’ opinions towards pornography, this research purposely interviewed both the consumers (4 female participants) and non-consumers (4 female participants) of pornography. As afore-mentioned, five inter-related themes are†¦show more content†¦So, if porn can help men for releasing their sexual needs, why it cannot help women?’ (Kathy, 22-year-old, from Macau). ‘I sometimes think that watching porn is fun because I viewed it as some sort of comedy when I am watchin g it together with my friends’ (Betty, 22-year-old, from Heilongjiang Province). Also, all of them expressed that pornography, in general, are not always a form of exploitation to women because it can make it with consent. According to Kathy, ‘I personally think that pornography is not necessarily a form of exploitation to women, although there are a lot of deeply rooted images or traditional notions in our society that always shaped some people’s beliefs on women as inferior to men. But think differently, gender equality is increasingly promoted nowadays, so if men can watch porn, why women cannot?’. Another participant further claimed that pornography can be made it with consent because no one can force you (women) to do it. It is just like many actresses who are willing to film for a pornographic film for becoming famous, in turn achieving higher social status. I think for those women who want to achieve higher social status, they are consented t o take part in the porn industry by themselves’ (Josephine, 23-year-old, from Hong Kong). Despite the fact that majority of the participants (three out of four) disagreed that pornography can be