Teaching Assistant Essay

Question 1 Describe how you might contribute to a lesson given to a group of seven year old children learning to play percussion instruments. First I would speak to the class teacher I was working with and find out the following points. 1. Which percussion instruments will be needed? 2. How many students will be in the group? 3. Where will we be practising with the instruments? 4, When will the instruments be required? 5. Where the instruments are kept? 6. What is required of me during the lesson (help students? Take photographs or other tasks needing completing) 7. If the member of staff requires me to research some fun activities that can be done to build up the children’s confidence in using the instruments. Firstly I would research the fun confidence building activities if it was required by talking to a musically inclined member of staff or search the internet for age appropriate tasks that lend to the varying skills of the students. After the directions were discussed I would make the space suitable for the lesson, taking into consideration adequate space for the group of students to work comfortably with the instruments with out fear of hitting one another, I would also check the surrounding area for any other dangers present. Next I would gather the necessary equipment making sure to check that it was in working order and safe to be used by the students noting any damaged equipment that I found needing repair or replacing to inform the class teacher, also recording what equipment I have borrowed and when so that others going for the same equipment knew where it was. Then I would set out the instruments in the space the students will be using for this lesson before the teacher is ready to bring the students in so that the lesson could commence with out disturbing the students by making them have to wait for equipment to be set up. During the lesson I would do the tasks discussed with member of staff before the lesson so that they could concentrate on the lesson at hand. Finally after the lesson has finished I would gather up the equipment I had borrowed and check it again to make sure no damage had occurred and it was still in safe working order, return the items and store them safely in there correct storage space noting that the equipment had been returned. Question 2 What might your role be in organising, using and maintaining the learning resources, material and equipment for this percussion lesson? My role organising would be determined in the discussion I would have prior to the lesson with the member of staff which might be to check the amount of working instruments we have available in school and if they are available for the time we require them. I might have to record the lessons for use on a DVD or school website if parental consent has been given, meaning I would need to acquire and be proficient in the use of a digital camera or camcorder. If a CD containing music is to be used I would need to set up a CD player. Any electrical equipment needed I would check to make sure they have been tested recently by a qualified electrician. If a music CD is required to help give the students an idea of keeping timing with a rhythm or beat so this would need to be sourced and checked for scratches, making sure we have the relevant rights to use the material on the CD. In respect of using and maintaining the equipment would check all the available equipment needed for the lesson as much in advance as I could so that I would be able to inform the member of staff of damaged or broken equipment that needs repaired or replaced. Doing so in advance would be of great benefit to the teacher, as then depending on how many instruments we have in safe working order a decision could be made to either source more or maybe get the students to share. After the lesson I would gather the items we used and check them once more before I put them back into storage and inform the teacher of any change in the condition of them. Question 3 Describe how you act in class in order to be an effective role model for the standards of behaviour expected in pupils? In class and also anywhere around school premises I would act in a respectful manner towards all people staff, parent or student meaning I would talk to them politely and listen carefully to what they had to say. Respect also comes in the way to approach a student I would walk over ready to help however possible instead of race over in a hurry to get a job done. I would conduct myself in a calm and collected manner where my voice would sound friendly and my body language would be welcoming so that students could feel relaxed and safe helping them to work well with myself and build a rapport. When working with students who have good standards of behaviour they would be praised verbally in front of there peers with an added bonus of maybe a sticker for a full lesson or full day of good behaviour and contribution in class giving that student a sense of accomplishment. Where as a student who does not practice good standards of behaviour would be asked in front of the other students on the table to think how that action was not appropriate and told it will not be accepted again. I would always talk to the student misbehaving with a sterner voice but never yell or shout as it would be counter productive and a form of bullying in itself, if the behaviour remained unacceptable I would refer them to the class teacher. At anytime with a student or group of students and I had to correct them for example a misspelled or incorrect pronunciation of a word, I would correct them in a way that did not make them feel unimportant or belittled because they got something wrong as it is always better to try and fail than never try at all. I would then make more of an effort to find something that the student does well and give praise for there contribution to the task at hand as well as for trying there best with the thing they got incorrect. My behaviour and approach in class and outside of class towards the people I would come into contact with would always be consistent so that the students would know what I accept in regards to standards of behaviour. Which would also help students think that I would be approachable and not over react or dismiss a problem they may have with there work or in there life. Question 4 What strategies might you employ to encourage pupils to behave appropriately? Describe how you might react to incidents of bullying and violence. I would first off read the schools behaviour policy to get an outline of what is expected from the students along with any notes on consequences and rewards for any actions, also use common knowledge of acceptable behaviour. Consistency in my standards of behaviour would be foremost in a practical example to the students of what behaviour is acceptable; giving them a model they can see to work towards in respect to how they want to act. My consistency would also breed predictability for example when I first see the students in the morning they would be greeted warmly and asked how they were feeling today, nurturing there social and empathetic development while they express there feeling. Respect will be shown at all times to who ever I interact with making it easier for students to show respect towards myself and in turn their peers. I think the student would better understand and be more likely if as a school or a class to make it more personal made a poster of what they consider good and unacceptable behaviour. This way they have contributed and feel the rules are fair as they made them not just told this is what you have to do. Confrontation should always be respectful meaning do not just start shouting at a student for there inappropriate behaviour but develop numerous ways to confront a student by discussing with staff to see which forms they believe work well. In promoting good behaviour I would reward with praise as my main reward and if I believe a student does something extra to what is normal, say opening a day to a member of staff or helping someone in their group comprehend the task they are having difficulty with I would reward them with a sticker which would serve as a visible sign of recognition to a good deed and encourage other children to do the same. The sticker would also make the student who received it feel important and appreciated for their effort, especially knowing that rewards are not given out at random but for consistent good work or behaviour, not forgetting to reward students who are trying but are not as good as others in certain areas to give a confidence boost. If I witnessed or an incident of bullying was brought to my attention I would firstly ensure I was calm and consistent to what my interaction with a student in an everyday matter would be so not to make anyone feel uncomfortable whether it be a child informing, bullying or being bullied. Then I would start a record in a note book at first of people involved and what it was about. The incident would be isolated from the other students so that no one else was involved giving a calmer atmosphere to ascertain what is happening by talking calmly to the students as always practiced in school. Once the situation has calmed down I would inform the class teacher as to what happened giving any notes taken so they could read the account. I would then be inclined to do an assembly on bullying and why it is not accepted in our school so that the messages went out to all the students and did not target any one person. This would be better learned if I got students involved in maybe suggesting how to deal with a situation before it escalates to bullying or if an incident of bullying is observed, making anti bullying posters would be a good task to perform to raise awareness. Question 5 Describe how you might appropriately observe the physical abilities and skills of a nine year old boy. I would discuss with the teacher as to what kind of observation they required as they may want a observation of where the child’s abilities are at the moment or how they develop over a set period of time. Then understanding exactly what is required from the observation and the protocols set out within the school for observing students I would plan the observation. Firstly I would plan to do it either at an active play time or when the students are all doing P.E. so that I can observe the student with out them realising it giving a more accurate account. I would make a sheet for the observation stating date, time started, time finished, student and reason for observation and have boxes for small notes regarding different aspects of physical abilities and skills such as; 1. Confidence setting up a sports game to be played.  2. Hand-eye co-ordination. 3. How they completed the task asked of them 4. Did they require any assistance during the task? 5. The way they interact with others during tasks. 6. Is the child challenged by the tasks or did they find them easy. 7. Concentration of student during task. And a conclusion along with any other points discussed with the teacher before hand. Once the observation had finished I would then make a neater copy of the notes making sure everything recorded is fact and not my interpretation of events. I would keep a blank copy of the sheet used so that I could observe the same aspects each time. At a pre arranged time I would give feedback to the member of staff in which ever way they requested be it written or talked about with or with out the student present. If the student is present I would praise there accomplishments and constructively subject areas that could be improved. The notes taken during the observation would be kept in a safe place for five years designated by the member of staff and would not be open for discussion to anyone respecting the student’s confidentiality.

Ethical Issues with Termination

At-will employment means that the employee or employer has the right â€Å"to end the employment relationship at any time with or without notice or cause. † (FedEx Office: AllBusiness, 1999-2009) Involuntary termination is a touchy subject for employers and it can happen for numerous reasons: specific cause, such as stealing, poor performance, and layoffs due to lack of work. Even though most companies have an â€Å"at-will† relationship with their employees, it is still arguably illegal to terminate an employee for no reason.When it comes to termination, managers are faced with current moral and ethical issues. In a lot of companies, in addition to professional relationships, managers develop personal relationships with their employees. In most cases, employees spend a majority of their week (40+ hours) with their â€Å"work family. † Co-workers learn about each other's families, extra-curricular activities, and personal problems. Even if managers try to separat e themselves from their employees on a personal level, it is difficult to ignore new school pictures being displayed on their desks or avoid a discussion about a recent weekend vacation.When legitimate problems arise in a company which requires involuntary termination, the manager faces a dilemma. They must fire an employee because it is best for the company and ignore the thoughts of how it will affect their family and personal life. Often times, employees take the involuntary termination harder because they feel betrayed by someone they considered their â€Å"friend†. When an employee is terminated, in more cases than not, they feel blind-sided; most of them â€Å"never saw it coming†.It is essential that employers set and follow standard documentation procedures that will provide a timeline of disciplinary action and performance reviews that will serve as proof of legitimate termination if necessary. A disgruntled employee may question the validity of their terminat ion and in some cases seek legal counsel to help them determine if there was just cause. The current social issues in the United States may make it more difficult for a manager to terminate an employee while at the same time it is more than necessary.The financial state of the country is  causing businesses to struggle which results in less profits; less profits mean that a company's productions will be lowered so they cannot afford and do not need the same number of employees. In this case, an employee may not have given any cause for termination but managers must choose which employee they are willing to lose. They may choose the last hired, the highest paid, or the employee that is least valuable.Knowing that the rate of unemployment is at an all time high and the possibility of finding other employment may take longer than usual, the manager faces a tough a decision when thinking of how their decision will negatively each person they must terminate. Severance packages may be o ffered in exchange for â€Å"a full release of all claims† that may be filed against the company for wrongful termination. Tough economical times may cause disgruntled employees to take whatever measures necessary to generate income for their family. I have been a victim of wrongful termination.In 2002,  I started working as an assistant to the Office Manager  of a small financial company. There were only two other people above the Office Manager and that was a person in sales position and then the President of the company. I quickly caught on and was given more responsibilities as well as a pretty healthy increase in pay. Working in a small office allows for unconventional relationships between managers and employees; we shared the same interests, shared a similar sense of humor which resulted in a workplace friendship between all of us.Lunch trips and shopping breaks turned into personal Christmas party invitations and summer beach house vacations. We were all very clos e and business was increasing so more employees were hired to work under me. My supervisor and I became almost interchangeable. If she was not there, I took over and performed her duties, although she could not perform mine. I sensed animosity building and tension rising, but overall I knew I was there as her assistant and was careful to never overstep my boundaries.Business slowed and our sales structure changed, so cuts were being made. The sales person was let go and I think she felt that one of us would be next; even though she had been there longer I know she felt threatened that I could perform her job as well as mine. She started targeting me; purposefully changing my changing after my school schedule had been approved, moving my desk unnecessarily, and creating an overall hostile work environment by addressing everyone in a room except for me.I knew what she was doing; being a part of the â€Å"inside upper management†, I had witnessed her do it to others before. Her strategy was to make employees quit in order to avoid the expense of paying unemployment wages. One week, she called me into an office to discuss my work performance and stated that she was giving me a warning. I knew that she was now trying to create a paper trail of disciplinary problems, even though nothing had changed in my performance.The following week she requested another meeting and said that she was writing me up for personal internet usage. Previously, it was acceptable for us to check our personal email, and she and I would collectively read news and gossip and exchange stories across the room. I refused to sign the disciplinary notice because I had not been informed of any policy changes, so that was then considered insubordination. I was asked to leave; I immediately went to the Department of Labor to file for unemployment due to wrongful termination.I explained to them that my termination was not legitimate. I waited for them to contact my employer and of course they provided a copy of the form that I refused to sign. The Department of Labor declined my request for unemployment compensation, so I appealed their decision and wrote a very long letter explaining everything I knew about how my supervisor â€Å"set up† previous employees to keep them from receiving unemployment. I also requested a phone interview in which both I and my supervisor would be present with a Department of Labor representative.My supervisor declined the request; I assume because she knew she was wrong and did not want to be faced with questions regarding what I wrote. Nine months later, I was contacted by the President of the company stating that they had tried to hire several people to take my place and he realized that he should have never allowed her to terminate me. He offered me a large salary increase and a promise that my employment status will never be in her hands. She still works with me, and we are â€Å"friends† again, but I have definitely learne d to keep office friendships to a minimum.Today we are able to laugh at the situation; deep down I think she respects me for standing up for myself and she knows that I am a great asset to the company. Termination is not something that anyone ever looks forward to, be it the employee or the employer. Unfortunately it has to be done, and employers must take steps to protect themselves from lawsuits and disgruntled employees. Employees must learn that although there may be a â€Å"relationship† with their manager, the manager must first look out for the business's best interest and it may ot always include them as an employee.References Butler, B. (2009). Right-to-Work and At-Will Employee. Today’s Workplace: A Workplace Fairness Blog. Retrieved on December 7, 2009. Farr, . (2000,  November). Terminations Require Careful Study, Planning. Small Business, (), 15. FedEx Office: AllBusiness. (1999-2009). Decreasing the Legal Risks of Employee Termination.

Hunger in Haiti Essay

Abstract Haiti is a small Caribbean country with serious hunger problem for many years. Even in 1980s, Haiti had advanced agriculture and hunger problem was far from this country. However, the local wars and conflicts happened in 1990s changed this. Agriculture was disturbed and hunger problem became more and more serious. It has been the key problem of Haitian development so Haitian government and international society have taken lots of measures to improve this situation. The major international supports were from the US and some EU countries. Plenty of data and reports show that hunger population in Haiti has been reduced a lot. Haiti will be most likely to achieve the Millennium Development Goal pronounced in 2000 by 2015. Hunger: the key problem in Haitian development â€Å" Civilization as it is known today could not have evolved, nor can it survive, without an adequate food supply† (Borlaug, 1970). However, the hunger problem troubles a quarter of the world’s population even in these years. The problem of world hunger is serious and has affected economic development in many countries. It is common knowledge that food is the first necessity of people, but to solve the problem of feeding a population of about 6.5 billion is a big challenge to the world. Lindsay (2008) reports that food is in short supply every year because there is not enough to satisfy people’s demand in the impoverished countries. However, food security is the basis of the social development in the world. It is quite clear that a hungry country cannot make great efforts to develop the economy and improve the living standards of its people. For example, during the 3 years from 1959 to 1961, because of the food shortage, China was hesitating, virtually at a standstill , and there was little economic growth and not much of a rise in the standard of living. Therefore, solving hunger problem is vital for world but there are still many problems demanding prompt solution in food supplies in the world, especially in some less-developed nations like Haiti. The Millennium Development Goal (MDG) pronounced by the United Nations in 2000 called for the proportion of people who suffer from hunger to be halved by 2015. This paper will discuss Haiti’s struggle to reduce hunger and explain why this country can probably meet the MDG by 2015. Although many developing countries experience hunger problems, Haiti’s food crisis shows the relationship between food and social stability. This country has suffered from an extremely serious food crisis these years. Plunkett (2000) reports that agriculture accounted for 30% of Haiti’s GDP, employing two thirds of Haitian people before 1980s. However, after the armed conflicts between Haitian opposing political factions happened in 1990s, agriculture was disrupted and hunger problem became both a rural and an urban phenomenon in Haiti. More than half of total population suffered from hunger and the percentage of rural population was higher, about 65% of people living in countryside didn’t have adequate food. Children were the population most hurt by this long-term and intractable problem. One in three Haitian children suffered malnutrition and one in eight died before the age of five as a result (Plunkett, 2000). It was a shock that so serious the Haitian hunger problem was before the new century. Because of its food crisis, Haiti’s social stability has been severely affected. According to Gauthier (2008), riots have happened all over Haiti in past years and many people died in hunger-related riots. Another report shows that a peaceful demonstration turned into a violent incident in Port-au-Prince, the capital city of Haiti (Chatterjee, 2008). Clearly, Haitian people have stored up discontent against their government due to the food insecurity. At the same time, unstable social order and anarchy gravely undermined Haiti’s economy, which came to a standstill. According to Plunkett (2000), the hunger problem caused depression in the market and the closure of industrial and commercial enterprises prevalent in 1990s in Haiti. The factors which caused this crisis are multiple. It is necessary to analyze the complicated factors before taking any measures to solve this problem and help Haiti achieve the MDG by 2015. The long-term local wars at the end of last century had unfavorable impacts on grain production in Haiti so that the domestic supply of food fell short of demand. The decrease of rice production after wars also caused Haitian people’s lower income directly so more than three quarters of the rural population lived below the poverty line by 2000. There was a dramatic increase in price of stable food and this caused devaluation in Haiti. To a certain extent, Haitian people’s purchase ability decreases because of their remarkably small income and the high food price, so they cannot buy enough food (Gauthier, 2008). Chatterjee (2008) points out that the cheap rice imported from the USA caused Haitian national rice production to plummet. Because of advanced agricultural technology, American rice has many advantages such as lower price and higher nutrition. Large quantities food imports from the US in 1990s after Haitian civil wars helped people have more food but also limited the national agriculture growth in Haiti. Besides these, according to Gauthier (2008), the increasing demand of food by local people and reductions in rice imports because of funds burden these years are also the factors that cannot be ignored. In response to the challenges of the food crisis, the Haitian government has spared no effort to help hungry people have enough to eat since 2000. According to Gauthier (2008), Haiti’s new government supports the modernization of agricultural techniques and the restoration of agricultural production. The government decides to open up more wasteland and the newly reclaimed land is now bringing forth bountiful crops. In country areas, government offers relief grain to the people who cannot afford enough food (Chatterjee, 2008). The Haitian government’s efforts are effective and have accomplished a lot but the government is short of funds to give hungry people support continually, so Haiti also takes vigorous action to promote international cooperation in food security. Chatterjee (2008) reports Haiti has recently qualified for debt relief under the World Bank and International Monetary Fund’s Heavily Indebted Poor Country Initiative, and in the meantime, many of Haiti’s creditor countries, especially some developed countries, consider a compassionate discharge because of Haitian domestic food difficulties. Apparently, international aid programs from developed countries and NGOs are of extreme importance to help Haiti’s government. According to Plunkett (2000) and Gauthier (2008), Haitian food crisis has improved significantly these years, the hunger population has been reduced 32% by 2007 and the good momentum is being maintained. To meet the MDG by 2015, efforts should be continued to win aid programs from international organizations and developed countries to help Haitian people get adequate food in following years. Some international organizations such as the UN Food and Agriculture Organization can coordinate the world’s food aid to Haiti. But Haiti cannot rely on foreign assistance and they need to become self-reliant in the future, so the UN peacekeepers should play a bigger role in the social stabilization of Haiti so that a stable political can help Haiti restore its native agricultural production. Self-sufficiency and self-reliance are the fundamental ways to eliminate the hunger problem in Haiti. In conclusion, with the implementation of different measures, an optimistic estimate suggests that the MDG will be achieved by 2015 in Haiti. Ample food is the basic human right in this world. The nations all over the world should join hands to safeguard the food security. Reference Borlaug, N. (1970). The green revolution, peace and humanity. Nobel Lectures. The Nobel Peace Prize Institute. Retrieved on November 12, 2008 from http://www.nobelprize.org/nobel_prizes/peace/laureates/1970/borlaug-lecture.html/ Chatterjee, P. (2008). Haiti’s forgotten emergency. The Lancet, 372 (9639), pp. 615 – 618. Retrieved on November 12, 2008, from http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(08)61259-3/ Gauthier, A. (2008). Food crisis in Haiti: exposing key problems in the process of stabilization. FRIDE Comment, 782 (45), pp. 34-38. Retrieved on November 12, 2008, from PAIS International database. Lindsay, R. (2008). Haiti on the ‘Death Plan’: Protesters decry high food prices and the savage cost of neoliberalism. The Nation, 286 (21), pp. 22-24. Retrieved on November 12, 2008 from PAIS International database. Plunkett, D. (2000). Food security in Haiti: A case study comparing the food security frameworks of the Haitian government , the European Commission and the U.S. Agency for International Development. Retrieved on November 12, 2008 from http://pdf.usaid.gov/pdf_docs/PNACH663.pdf/

Google Case Study

Katherine Carter Strategies and Policies Case Study 8 Internet Search and the Growth of Google In 1997 the domain name google. com was registered by two Stanford students name Sergey Bring and Larry Page. In 1998, it became a privately owned, incorporated company known as Google Inc. Within 6 years of its inception, Google acquired 75% of US web search market. Even the word â€Å"google†, became a verb in our society as one would say, â€Å"let’s google him! †. Google revolutionized the internet search industry by charging its advertisers differently that ever done before.First, they auctioned off certain â€Å"key words† and when such key words were typed in a query, web users were directed to those advertisers web page. In addition, advertisers were charged on a â€Å"per click† based upon how many users actually clicked on their page. By 2010, 70% of all internet advertising was being spent at Google. That same year, Google had $29. 8 Billion in revenues with $8. 5 billion in net profit. Google’s mission is to organize the world’s information and make it universally accessible and useful.The Google we know organizes the world’s internet information and makes it accessible to us via its search engines using algorithms and state of the art technology. Even though Google currently at the top of their field currently, they still have competitors. Their business model must be changed continually to stay abreast of new ideas, new technology, and new competitors. Strengths Most efficient search engine on internet Brand equity – most recognized brand name Needs very little end user marketing Very strong R and D skillsProvides an interface to approximately 88 languages State of art technology Not biased towards advertisers Ability to manage strategic change Executive Management Large cash flow Default search engine for many Innovative culture Comprehensive product mix Weaknesses Business model is complex Eccentric practices confuse/anger investors Poor product marketing Inappropriate organization Growth without direction Cumbersome hiring practices Opportunities Increase demand for information International market Computer literacy on the rise Expands profits with diversificationExploits new market segments Applies R and D skills in new areas Enters into new related businesses Applies brand name capital in new areas Seeks fast market growth Threats Legal challenges Multi industry competition Specialized search engines Click fraud Advertising space becoming more competitive RECOMENDATIONS Internet advertising is expected to continue to grow with search based advertising to account for 41. 2% of all U. S. Online advertising. Google will need to maintain its market dominance in order to stay on top of this game.As evidenced by Microsoft, who spent and lost billions attempting to build a search engine to complete with Google, it is most likely that competition will ultimately come from cooperation amoungs competitors. Recently, Microsoft and Yahoo have teamed up. Facebook also presents a threat to Google as it currently has in excess of 750 million users. Microsoft has invested over $210 million in Facebook. In order to continue to dominate, Google must continue to increase its offering of services such as e-mail (g-mail), a calendar, and photo sharing.This will lead to further loyalty with users. They must also continue to search for new areas of income thus diversifying. As example of this is â€Å"google apps† and the word processing program â€Å"Writely†, both developed to compete with Microsoft. Another example is the Google’s operating system for smart phones known as Android. Android let the market with a 31. 5% share of all smart phones sold in 2011. Analysts contend that Google’s new product offerings have a mixed success record. Google must refine their R and D to pick more winners to be developed and offered to end users.Thi s mixed review of new products no doubt stems from the current corporate structure. It is reported that there is no current efficient allocation of corporate personnel resources and massive duplication amongst those resources. This and other employment strategies must be addressed. Google must also search for future partners to team with to further broaden income and user loyalty. An example of a partnership is the one between Google and U Tube. Should Google not find and further these potential partnerships, it competitors surely will. Google Case Study Katherine Carter Strategies and Policies Case Study 8 Internet Search and the Growth of Google In 1997 the domain name google. com was registered by two Stanford students name Sergey Bring and Larry Page. In 1998, it became a privately owned, incorporated company known as Google Inc. Within 6 years of its inception, Google acquired 75% of US web search market. Even the word â€Å"google†, became a verb in our society as one would say, â€Å"let’s google him! †. Google revolutionized the internet search industry by charging its advertisers differently that ever done before.First, they auctioned off certain â€Å"key words† and when such key words were typed in a query, web users were directed to those advertisers web page. In addition, advertisers were charged on a â€Å"per click† based upon how many users actually clicked on their page. By 2010, 70% of all internet advertising was being spent at Google. That same year, Google had $29. 8 Billion in revenues with $8. 5 billion in net profit. Google’s mission is to organize the world’s information and make it universally accessible and useful.The Google we know organizes the world’s internet information and makes it accessible to us via its search engines using algorithms and state of the art technology. Even though Google currently at the top of their field currently, they still have competitors. Their business model must be changed continually to stay abreast of new ideas, new technology, and new competitors. Strengths Most efficient search engine on internet Brand equity – most recognized brand name Needs very little end user marketing Very strong R and D skillsProvides an interface to approximately 88 languages State of art technology Not biased towards advertisers Ability to manage strategic change Executive Management Large cash flow Default search engine for many Innovative culture Comprehensive product mix Weaknesses Business model is complex Eccentric practices confuse/anger investors Poor product marketing Inappropriate organization Growth without direction Cumbersome hiring practices Opportunities Increase demand for information International market Computer literacy on the rise Expands profits with diversificationExploits new market segments Applies R and D skills in new areas Enters into new related businesses Applies brand name capital in new areas Seeks fast market growth Threats Legal challenges Multi industry competition Specialized search engines Click fraud Advertising space becoming more competitive RECOMENDATIONS Internet advertising is expected to continue to grow with search based advertising to account for 41. 2% of all U. S. Online advertising. Google will need to maintain its market dominance in order to stay on top of this game.As evidenced by Microsoft, who spent and lost billions attempting to build a search engine to complete with Google, it is most likely that competition will ultimately come from cooperation amoungs competitors. Recently, Microsoft and Yahoo have teamed up. Facebook also presents a threat to Google as it currently has in excess of 750 million users. Microsoft has invested over $210 million in Facebook. In order to continue to dominate, Google must continue to increase its offering of services such as e-mail (g-mail), a calendar, and photo sharing.This will lead to further loyalty with users. They must also continue to search for new areas of income thus diversifying. As example of this is â€Å"google apps† and the word processing program â€Å"Writely†, both developed to compete with Microsoft. Another example is the Google’s operating system for smart phones known as Android. Android let the market with a 31. 5% share of all smart phones sold in 2011. Analysts contend that Google’s new product offerings have a mixed success record. Google must refine their R and D to pick more winners to be developed and offered to end users.Thi s mixed review of new products no doubt stems from the current corporate structure. It is reported that there is no current efficient allocation of corporate personnel resources and massive duplication amongst those resources. This and other employment strategies must be addressed. Google must also search for future partners to team with to further broaden income and user loyalty. An example of a partnership is the one between Google and U Tube. Should Google not find and further these potential partnerships, it competitors surely will.

A Beautiful Mind a film by Ron Howard (2001) Essay

A Beautiful Mind a film by Ron Howard (2001) - Essay Example He soon outgrows the enthusiasm for his MIT position and accepts a more challenging role by Parcher William, on behalf of the US. D.o.D. HIS attempts to discover patterns hidden by the Soviet make him rather obsessive. Nash marriage to Alicia is rocked with problems since Nash experiences bouts of hallucination that make it hard for him to separate reality. For instance, he realizes that three characters, Marcee, Charles, and Parcher are only his imaginations figment. After treatment, Nash is able to deal more effectively with his hallucination, and is eventually offered a teaching position by his former rival Hansen, now heading the mathematics department at Hansen. Nash goes on to win a Nobel Prize in the field of economics. In terms of happiness, I would rather be a happy average person than an unhappy genius. Being a genius is meant to be a way by which to achieve a more fulfilling life. If it does not fulfill this fundamental requirement, then leading an average life proves more fulfilling than having accolades that bring no joy. The human nature is such that his well-being is tied to their happiness. A happy individual, average or not, is definitely leading a better life, the life I

Marketing Mix of Louis Vuitton Assignment Example | Topics and Well Written Essays - 1000 words

Marketing Mix of Louis Vuitton - Assignment Example The service period which he spent with the emperor introduced him to the styles of elite and the royal clientele who enjoyed his services even after his death. The Louis Vuitton Malletier (LVM) was established in 1854 in Paris, which is now considered the world-renowned lifestyle brand dealing in luxury leather (Louis Vuitton, 2013). The success story of the brand clearly reflects that it was not a coincidence rather Louis Vuitton achieved this peak position in the business world through the use of perfect marketing strategies (Peter Finocchiaro, 2010). LVM has always been very creative in introducing new products, since the start it has been catering to the needs the customers with the supreme quality services. LVM has been successfully using the marketing mix which led the company to acquire the second place in the Luxury Marketer Awards of 2010. The brand has utilized the multichannel strategies which have bridged the gap between history and status of French Fashion (Peter Finocch iaro, 2010) as per the BBC News LVM has increased its sales in the first three months of 2011 by 17%. Researchers have given the credit of successful operations of LVM to its Marketing Mix (Catarina Duque, 2012). After the selection of the target market the prime concern of the management is to set the principles for marketing mix which is a combination of product strategies, pricing strategies, placing strategies and promotion strategies. These all are formulated on the basis of the preferences of target market.

Urbanisation Essay Example | Topics and Well Written Essays - 250 words

Urbanisation - Essay Example For instance, introduction of or change of EU migration policies with the aim of restricting free movement of its members within registered states would significantly reduce mass migration effects (Kern, 2014, p. 1). Besides migration policies, enactment of protective environmental policies including social protection strategies would help in reducing related effects such as poverty and inadequate social amenities (UK Government, 2011, p. 135). In addition, structured social protection policies would enhance livelihood of Britons and migrants as they adapt to effects of mass migration. It is imperative for UK government to possess the responsibility of urban regeneration through paying of urban facilities improvements. The government collects enormous taxes from citizens that should be applicable in implementation of urban development policies including improvement of facilities such as schools, transport systems, and hospitals. Such responsibility would be domineering in ensuring government’s standard service to its citizens. Moreover, since the government has foremost responsibility of subduing migration and its effects, they should ensure maintenance and regeneration of urban facilities to meet citizens’ needs. Consequently, UK government have the foremost and legal responsibility of improving and ensuring subsequent maintenance of urban facilities. Kern, Soeren., March 7, 2014. Britain: Mass Immigration Leaves Towns and Cities Unrecognizable. Gatestone Institute. Web. April 27, 2015 Retrieved from http://www.gatestoneinstitute.org/4205/britain-immigration UK Government., 2011. Foresight: Migration and Global Environmental Change (2011): Migration and Global Environmental Change Future Challenges and Opportunities. Final Project Report. Web. April 27, 2015. Retrieved from